The latest talk from Society Protocol clearly explain the main reason the whole web3 ecosystem never managed to grow further.
2-20 From Web3 to Web4 - Finding The Right Abstraction
I recommend to watch the whole presentation. Once truly understood, things just clicks. The way we been using blockchain technology is not maximizing it’s potential.
In new publications or as comments to this publication I will break down his arguments from this talk to see if I can simplify it even more for broader audiences.
Also, the word “web4” often triggers negative reactions that are quite comprehensible. We will have to reclaim and own the concept so people don’t get triggered and stop thinking we are trying a marketing gimmick on them.